Issue:
Client approached The HDP Regulatory Expert regarding the development & launch of a new ‘lifestyle’ health product into a completely new product ‘territory’
Approach:
It became evident during initial discussions that the wording, claims and warnings on the pack would not meet legal requirements and had inadequate data in place to validate them. The HDP Packaging Experts  were also consulted and working closely with the client, manufacturers and The HDP Regulatory Expert they provided clear, creative guidance.
Result:
Client was able to deliver a pack ‘fit for market’